Getting your new cosmetics brand noticed and part of the conversation requires more than clever package art and a good tagline. Delivering a unique product in the cosmetics industry begins with chemistry. Custom synthesis is another tool we use at Phoenix Chemical to help you turn great ideas into exceptional products.
The Challenge of Building a Unique Cosmetics Brand
Cosmetics represent a $49.2 billion dollar market in the United States alone and over $500 billion globally. Finding your own niche in the ever-evolving cosmetics industry can be a daunting challenge. One of the secrets to making a new brand of cosmetics successful is identifying unique needs to service.
Think about a product you love and would never want to do without. What qualities make you cherish it? What does it do better than anything else you’ve tried? How does it make you feel when you use it? Helping you capture lighting in a bottle, just like that, is what we do at Phoenix Chemical. Custom synthesis is one of the ways we do it.
How to Develop Your Customer’s New Favorite Cosmetic
Whether it’s your favorite lip gloss with its flawless, non-sticky shine and enchanting scent or that magical mascara that never clumps and gives you lashes like a Disney princess — it’s custom synthesis that made it happen. Blending custom-synthesized ingredients into your formulations empowers you to create that favorite product your customer can’t do without.
It’s products like that which can catapult your brand into greatness. Custom chemical synthesis allows you to fine-tune the functionality, texture, color, sheen, scent, and almost every other essential property of your products. And that’s the path to developing something that meets a need so exceptionally well that it wins your customer’s heart.
What is Custom Synthesis Exactly?
Synthesis is creating a complex compound out of simpler elements. In the cosmetics industry, custom synthesis means creating compounds with specific qualities to meet a customer’s needs. Phoenix Chemical has spent over 30 years developing our craft and synthesizing specialty raw materials for some of the most prestigious cosmetic brands.
What this means to you is that we have a diverse catalog of ingredients you can use to create truly unique cosmetics of your own design. More importantly, it means we have the knowledge and expertise to help you create your desired product.
The Power of Custom Synthesis for Your Cosmetics Brand
Here are some practical examples of how custom chemical synthesis in cosmetics can enhance the customer experience:
Functionality
Custom-synthesized ingredients can be designed to deliver specific benefits, such as increased hydration, anti-aging properties, or enhanced UV protection. For example, a sunscreen with a custom-made ingredient that provides superior protection against both UVA and UVB rays, setting it apart from competitors and offering customers a more effective product.
Texture
It’s no secret that the feel of a cosmetic on the skin is crucial for customer satisfaction. Custom synthesis can help your cosmetics brand create products with unique textures that cater to different skin types and preferences. For example, formulating a lightweight, non- greasy moisturizer using a tailor-made emulsifier that delivers all the benefits of a quality moisturizer and delivers a better experience for customers with oily skin.
Color
Custom chemical synthesis enables the development of pigments and colorants that provide vibrant, long-lasting colors in makeup products. Let’s say you specialize in eyeshadow. You could use custom-synthesized pigments to create a range of amazing, blendable shades that stand out in the market and raise your brand’s profile.
Scent
We don’t have to tell you how important scent is in cosmetics. Aroma creates an emotional response. Smell is the sense most tightly linked to memory. Our bespoke chemical synthesis process enables your brand to create unique fragrances that evoke specific emotions or memories. It is impossible to overstate the creative power that puts in your hands..
Empowering Your Cosmetics Brand to Create Wonder
You are the artist. We simply provide the palette and the paint. What custom synthesis brings to the table is the ability for you to create the product you envision with precisely the properties you want. We handle the synthesis and create the ingredients you need. Custom chemical synthesis in cosmetics unlocks virtually unlimited creative possibilities.
How can Phoenix Chemical help you create the next cosmetics product that sets social media ablaze? Contact us at 908-707-0232 and find out!
