The COVID-19 pandemic ended up making a huge global impact across virtually every industry that exists. The beauty industry is no exception and despite the pandemic waning in portions of the world that can resume a regular, maskless life, the post-pandemic impacts can be seen. As a company that develops proprietary cosmetic raw materials for beauty and pharmaceutical companies, Phoenix Chemical takes great effort to stay on top of consumer trends so that we may provide the best products for our clients.
Here are 3 impacts of COVID on beauty industries as well as how consumers are fueling them.
#1 – At Home Beauty Regimens and Our Cosmetic Raw Materials
What happens when most salons and beauty boutiques have to shut down for months on end for the sake of social distancing and reducing the infections rates during lockdown? Many people found themselves tasked with their own beauty routines and regimens. From grooming and cutting hair to taking extra special care of their own skin instead of being able to rely on extra help from dermatologists and things such as chemical/laser peels.
COVID created an ecommerce boom on top of an already existing ecommerce boom. Online shopping somehow became even more popular than it already was, and beauty products were no exception to that trend.
Many people took that one step further, and chose to go straight to the source. Companies such as ours have seen growing interest from consumers look to make their own cosmetics using our proprietary cosmetic raw materials.
#2 – Facial Skincare
Facial skincare products are naturally already a big part of the beauty market. After all, our faces are the main event when it comes to traditional beauty and the picturesque component that often accompanies it in our age of social media frenzy.
Add masks on top of that and you make people realize just how delicate our skin’s ecosystem is and how sensitive it is to lack of open air and dirt buildup. These are the exact elements that are responsible for the phenomenon known as maskne, and while many people do not have to wear masks anymore in the United States, the emphasis on cleansing, moisturizing and treating the face to help prevent blemishes has taken greater root.
This is perhaps one of the largest impacts of COVID on the beauty industry as it affects people personally and daily. A significant number of individuals who did not use facial skincare products, but were temporarily forced to due to maskne, have likely continued those skincare regimens when they noticed the results from using such products were beneficial.
#3 – Subscription Boxes and What they Represent
With an ecommerce boom in beauty also comes the modes through which those products are sold. The subscription box, beauty box, etc, model of business is one that was flourishing even prior to COVID. However, combine the fact that many people have taken their beauty routines into their own hands and more extensively, you can see how trying new products in an affordable manner as well as requiring a more diverse array of products is something that the average consumer now requires from their favorite brands.
What better way to encapsulate those concepts than offering subscription boxes? Subscription boxes can be a great way to affordably try new products as well be an entry point for many up and coming brands into a consumer’s rotation without having to rely on (often) expensive store placements.
Many boxes also offer a variety of one brand’s products set into a package. Ultimately, subscription boxes and their popularity represent a need for beauty companies to continually be innovating, creating not just new products, but entirely new lines to meet heightened demand.
Impacts of COVID on Beauty: Niche Markets are Thriving
For beauty brands and companies looking to create incredible products that look good, feel good, and perform, look to Phoenix Chemical to create and provide the best cosmetic raw materials that form the basis of those products.
Whether you are seeking traditional cosmetic raw materials for use in beauty products, or you are trying to create a natural beauty product line that fits an ethos of sustainability (which is incredibly popular nowadays), Phoenix Chemical will be glad to assist through our Green Chemistry program.
Contact Phoenix Chemical today for more information on our extensive product list of cosmetic raw materials.
