As the beauty industry continues to evolve in its popularity and demand, so too is its worth. Did you know that the industry is worth about $532 billion? Like industries in other verticals, change and growth is imminent. The pandemic incited a shift in the beauty market, and because of this, it’s our duty to ensure that beauty aficionados are up to speed with the future of beauty and cosmetics with these beauty trends in 2021 you should be keeping a close eye on as it relates to the beauty industry and the use of raw cosmetic materials.
If you’re interested in learning about the chemicals and materials that are used to make many of the products that you enjoy using, your best bet is to look towards Phoenix Chemical as a pillar of information.
Beauty Trends in 2021
Here are 5 beauty trends in 2021 that Phoenix Chemical has identified in the market.
1- Better Hygiene
In the early days of the pandemic, all of us were well aware of the importance of hygiene and being clean as part of our daily routine. Professionals within this industry expect this to be an ongoing trend, even after the pandemic is fully behind us.
The beauty industry has taken this into full consideration. In doing so, they have taken their knowledge of developing raw cosmetic materials to devise beauty-oriented sanitizers and hand soaps.
With that said, consumers will always demonstrate the fundamental qualities of brand loyalty. So if their favorite beauty brand is selling sanitizers and soaps, they are more than likely to make a purchase.
2 – Transparency in Skincare
People are always seeking transparency from some of their favorite brands. These days, companies are very transparent about the raw cosmetic materials and ingredients they are using in their products. There has been a large push from consumers for more transparency regarding ingredients, so much so that it easily belongs on this list as one of the top beauty trends in 2021.
It’s important to be up front about the inner workings of your products, in the event that someone suffers an allergic reaction from using them. Because of the growing demand, beauty brands are partnering with third-party labs in order to provide full transparency on their skincare products. Customers will have more free will to make informed decisions of whether to use your product or not. If it’s sustainable and authentic, they will have peace of mind knowing that it’s safe and efficient to use for the long-term.
3 – The Rise Of Liquid Makeup
As strange as this may sound, a variety of beauty companies are looking to transform solid makeup into liquid makeup. For customers that pay a good chunk of change for these products, they are partially doing it because they expect the makeup to have longevity. Major beauty publications such as Allure are even beginning to report, review, and recommend such products.
Long-wearing lipstick and mascara has been readily available for quite some time.
This will be the year for consumers to have access to a plethora of long-wearing products that will stay on your skin for most of the day.
4 – Makeup Accessories for Minimalists
As far as beauty trends in 2021 go, this particular trend was popular before the inception of the pandemic. Minimalist makeup is a trend that is expected to make a comeback for this year and beyond.
People want to hone into their natural beauty and not rely so much on an overabundance of makeup.
Labor-intensive makeup routines are also time consuming, and many women in their day to day don’t have the bandwidth for longer makeup routines.
Due to this reality, we will see an uproar of minimalist makeup routines. Natural beauty and “slow beauty” is what’s trending at this moment in time.
A variety of women are actively looking for ways to accentuate their outer beauty without the use of enhancements.
5 – More Facial Treatments
Young beautiful woman looking herself in the mirror at home. Worried about acne caused by wearing a mask. Maskne. Problems with acne. Skin allergy From wearing a mask
When our world went virtual last year because of the onslaught of the pandemic, people were starting to worry more about their physical appearance, especially their faces, when on camera.
Many patients are starting to have more of a vested interest in the outlook of their faces, inquiring about facial procedures that can enhance the quality of their face and skin. This trend will continue to pivot in an upward direction.
People are already vain about their appearance in many facets of their lives, and naturally, they’re going to want to look their best for this innovative, “remote” style of living and interacting.
Beauty Trends in 2021: Moving Forward with Phoenix Chemical
Companies like Phoenix Chemical understand the importance of keeping up with the latest and greatest trends in beauty. Looking at the beauty trends in 2021, it’s clear that the market will continue to evolve and perhaps bring a larger demographic into the fold. To see some prior beauty trends we’ve covered, you can check out our prior blog on the subject.
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