At this point in time, the beauty industry is moving away from using synthetic ingredients for their products in favor of sustainable cosmetic ingredients instead. Consumers expect the manufacturers to be more transparent about the ingredients they’re using for the beauty products they’re coveting.

We all have different skin types and as a result, one person will have a much different experience with a particular makeup product compared to someone else. 

Whether it’s an allergic reaction or matter of preference, health & wellness plays an important role in the beauty industry and top cosmetic manufacturers like Phoenix Chemicals are taking note of the growth within the organic cosmetics market.

Additionally, consumers in recent years have been expressing interest in reducing their carbon footprint in order to protect the well-being of the surrounding environment and natural ecosystems in place. The demand for organic cosmetics is increasing. The natural beauty industry is likely to reach $48 billion in revenue by the year 2025.

Here at Phoenix Chemicals, we’re all about using organic compounds or otherwise sustainable cosmetic ingredients where possible to appeal to this demographic of avid beauty consumers. You can visit here to learn more about the green chemistry initiative and its impact on the cosmetics industry. We’re going to look at the growth through the organic cosmetics industry and how top cosmetic manufacturers like Phoenix Chemicals are staying ahead of the curve.

Using Sustainable Cosmetic Ingredients and Packaging

Eco-friendly ingredients are becoming more and more commonplace. A plethora of beauty brands are using recyclable and refillable packages for their products. In addition to this, there seems to be a nod towards the usage of hemp-based products or CBD creams which are an example of holistic products that can be utilized in your daily skincare routine. They open a whole new door of possibility when it comes to sustainability and efficiency.

The Admiration For Microbiomes

Sunscreen application - natural sunscreen green beauty concept

There are times when the good bacteria on your skin is out of whack, skin and mood issues can follow. Scientists are actively testing the correlation of microbiome with illnesses and incurable skin conditions. Probiotics and topical prebiotics are expected to thrive in the personal care sector of organic cosmetics.

Inclusivity With Race & Gender

Woman with radiant skin - green cosmetics concept

Believe it or not, the top cosmetic manufacturers are paying close attention to gender and race inclusivity as it relates to the marketing of natural, organic products and sustainable cosmetic ingredients.

Examples of this include gender neutral marketing tactics, makeup and sunscreens that are ideal for all skin tones, a lenient outlook for aging skin, and a growing support for founders under the BIPOC umbrella.

It puts a strong emphasis on personalization within the beauty industry. The top cosmetic manufacturers are anticipating their needs ahead of time, pushing out products like custom-made serums and skin analysis kits in order to appeal to their personal needs and desires. Consumers are aligning with companies that respect and deliver on these visions. This trend will continue to soar as the younger generations continue to expand their bandwidth to have access to these valuable products and resources. 

Verification Through Third-Party Sources

While many of your favorite cosmetic and self-care products are passed up for regulations through the FDA, shoppers are still inquisitive enough to look for other third party verifications and seal of approvals. Brands have enough awareness to shed light on these modes of transparency with their consumers. Cosmetic brands are working diligently to foster relationships with third-party programs. Personal care brands are capable of receiving USDA organic seals if it’s a food grade product.

Simplicity Is The Name Of The Game

The length of an ingredient list will continue to dissipate in favor of more compact, holistic elements. The less ingredients you include, the less likely someone is to suffer an adverse reaction from using your product. Being transparent with consumers on these matters will do wonders in yielding more customer loyalty for your products.

Advancements in Sustainable Cosmetic Ingredients

Green chemistry essentially ties all of these concepts together. The goal with green chemistry is to mitigate the usage of hazardous chemicals for makeup and self-care products.

Companies like Phoenix Chemical understand that being growth-oriented in this industry is par for the course in appeasing the melting pot of clients in this industry. The market will continue to grow as new demands and requirements are implemented into the fold. To learn more about some of the other trends that are in store for the beauty industry for 2021 and beyond, you can check out our last blog on the topic.

Contact us for any questions about our proprietary cosmetic raw materials.