A woman walks down the street, eyes facing forward in a steady gaze towards some unknown mission. As she passes people by, they can’t help but flash smiles or look at her with envy and desire. In this slightly grayed out world, her lipstick shines a bright and radiant red, exuding power and sensuality. This is your typical lipstick commercial of days gone by. In the cosmetics industry, commercials for cosmetic products such as lipstick or makeup have always relied on the angle of desirability and promises of elevated beauty and attention for many decades now since marketing tactics evolved into the modern era of appealing to the individual, rather than simply stating a product’s benefits.

While appealing to an individual’s emotional desires will never cease to be an angle for marketing, we are entering a new era of beauty and cosmetic product marketing that places science above everything else. If you are thinking of making your own cosmetics or starting your own beauty brand, what does this mean for you?

What the people want, companies provide. It’s that simple.

Science is at the Forefront of the Cosmetics Industry

Let us be clear about one thing, science (chemistry) was always the backbone of the modern cosmetics industry. As cosmetics industry scientists ourselves, we can attest to the fact that these products have always been the result of meticulous research and development, and the field has been an exciting and ever-evolving game of finding the best solutions for customers and using the best cosmetic raw ingredients available.

From the Victorian period where young women were caking lead makeup (venetian ceruse) on their face inducing scarring and paralysis to now, where testing is incredibly stringent, it’s clear that the cosmetics as a whole have come a long way from the days of ignorance where there was no knowledge of safety. Back then, getting raw ingredients to achieve a certain effect was difficult enough. Now, catering to the unique needs of the market in a way that is safe, and sustainable is the name of the game.

The aim of a cosmetic product is not always to just help the user achieve a certain look, in the case of things such a shampoos, conditioners, hand lotion, etc, the goal is also to help the person using the product to achieve a benefit such as healthier hair and skin.

How Wellness Has Intersected with the Cosmetics Industry

Encompassing many different fields, wellness is a big word these days. The pursuit of wellness has become an industry in and of itself, but for your average person, it means eating better, exercising, reducing stress, and being conscious of what we put in and on our bodies.

Naturally, this includes all manner of cosmetics.

Consumers choose products not by the marketing tactics of yesterday, but by who those products aim to serve and what image the company or brand has. Specifically, consumers want cosmetic products that are backed by science.

If you have a skin condition, sensitivity, or outright allergy to any type of ingredient that is common to cosmetic products, today is your day. Go back just a few decades, and you’ll find the market was far less flexible.

A peek at this handy list of common allergens in cosmetic products by the FDA is enlightening. It took many years to parse out these ingredients and understand that they are potential allergens. Now, many of these are not necessarily bad for you, but if a product contains one or more of these and it makes you uncomfortable, natural you will not use it.

Cosmetic science is formulating products based on what demographics a brand wishes to reach. People who are sensitive to certain fragrances are technically in a demographic of their own, they are the ones most likely to see out natural versions of various products they love, and those brands that can offer a compelling product that meets that criteria will enjoy a mutually beneficial relationship.

Making Your Own Cosmetics: Science Meets Demand

Phoenix Chemical is your partner in science if you are an up and coming beauty business entrepreneur or an established brand seeking a quality provider of cosmetic raw ingredients for your latest product inspiration. Making your own cosmetics has a ton of perks and many successful brands started with grassroots experimentation.

Contact us today for more information about our products or how we can assist you.